ZONE REDEST

THE ”GIVE BLOOD. GIVE LIFE.” CAMPAIGN.

BLOOD IS NEEDED IN HOSPITAL AND HEALTH CARE EVERY DAY. MORE BLOOD DONORS ARE NEEDED. AROUND 3% OF THE POPULATION IN SWEDEN IS GIVING BLOOD EVERY YEAR, AND WE HOPE TO RAISE THAT NUMBER WITH OUR NEW GIVE BLOOD/GIVE LIFE CAMPAIGN AND TO INFORM YOUNG ADULTS ON HOW TO HELP. THIS IS NOT ONLY A SWEDISH PROBLEM, BUT IT IS IMPORTANT ALL OVER THE WORLD. HOPEFULLY WE CAN RAISE THE TASK TOGETHER.

IN SWEDEN THERE ARE 95 BLOOD CENTERS WHERE YOU CAN GIVE BLOOD, AND ANOTHER 16 MOBILE UNITS TO ENSURE THAT MOST PLACES IN SWEDEN ARE COVERED. AROUND 100 000 BLOOD TRANSFUSIONS ARE MADE EVERY YEAR WHERE AROUND 1/3 OF ALL ARE DONE IN EMERGENCY SITUATIONS.

TO GIVE BLOOD IN SWEDEN YOU NEED TO BE BETWEEN 18-60 YEARS OLD, BE HEALTHY, WEIGH MORE THAN 50 KG AND HAVE A SWEDISH PERSONAL ID NUMBER. ALL INFORMATION ON HOW TO PROCEED CAN BE FOUND ON WWW.GEBLOD.NU

ZONEFLOORBALL WILL CREATE A HUGE MARKETING CAMPAIGN AROUND THIS TASK, AND A PART OF THE SUM WILL BE USED FOR MARKETING PURPOSES TO SPREAD THE WORD. WE WILL BRING PLAYERS TO HOSPITALS AND GIVE BLOOD FOR A BETTER CAUSE. MARKETING WILL BE MADE DURING THE CAMPAIGN AND EVERYTHING WILL BE PRESENTED ON INSTAGRAM IN COLLABORATION WITH GEBLOD.NU.

FOR EXPORT MARKETS – PLEASE USE THESE WORDS AND CREATE YOUR OWN CAMPAIGN FOR YOUR SPECIFIC MARKET. ALL ARE UNIQUE.

RED:EST IN THE WORLD.

TIME TO TALK PRODUCT! THE RED:EST STICK IN THE WORLD WILL PRESENT OUR NEW COLOR OF THE YEAR 19/20 FOR THE FIRST TIME. IF CUSTOMERS WANT SUPREME IN THIS NEW RED COLOR, THEY HAVE TO BUY IT NOW. AIR SL 27 ENTIRELY RED LIKE IT’S PREDECESSORS WHITEST AND BLACKEST. A PERFECT WAY TO END THESE ONE COLORED CAMPAIGNS AND TO INFORM OUR FOLLOWERS ABOUT BLOOD DONATIONS.

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MARKETING PLANS.

ONE OF OUR BIGGEST CAMPAIGNS EVER. FIRST WE LAUNCH THE IMPORTANT MESSAGE OF GIVING BLOOD, AND THEN WE MOVE ON TO PRESENT NEW PLAYERS DISPLAYING OUR CAMPAIGN. YOUNG STARS FROM RIG UMEÅ WILL FIRST BE VISIBLE. THEN WE MOVE ON TO VALDEMAR AHLROTH TO HIGHLIGHT THE CAMPAIGN RIGHT IN TIME WHEN ARTICLES HIT STORES. WORLDWIDE RELEASE IN THE END OF APRIL. CAN’T BE SPARED.

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